Find technical tracking failures
Programming experience helps me spot implementation errors that disappear inside dashboards.
GA4 / GTM / Server-side tracking
Hi, I’m Braňo. Your analytics partner.
Web analytics
that works.
Reliable tracking, useful reporting, and clear analysis for teams that need to make better decisions.
Selected client experience
Technical depth.
Business context.
Good analytics is not a perfect dashboard. It is evidence you can trust and a clear next decision.
Explore servicesMake decisions on reliable data
I validate collection, consent, and reporting before a metric becomes a business recommendation.
Measurement plans / Consent / Validation
Move beyond standard GA4 reports
SQL, BigQuery, and custom reporting connect behavior to the commercial question behind it.
BigQuery / SQL / Looker Studio
Selected work
Subscription analytics
One identity error
changed the roadmap.
One customer appeared as several. Validating the identity model changed the lifetime-value conclusions and reordered work across acquisition, retention, and growth.
Read case studyThe customer journey, reconsidered.
- 01Behavior
- 02Acquisition
- 03Retention
- 04Customer value
Challenging the customer model before trusting lifetime value.
The person behind
the measurement plan.
I started coding at 15, then moved through frontend and Flutter development before web analytics became the point where technology and business context met.
Today I work across GA4, GTM, BigQuery, Looker Studio, and AI. The valuable part is knowing which data matters, where it can fail, and how to explain the answer clearly.
I am based in Brno, work independently, and study Computer Science and Information Studies to keep both the technical and human sides of information in view.
More about my backgroundA clear route from audit to upkeep.
The AIM framework keeps the work focused, from the first question to everyday reliability.
Audit
Map the current setup, test the collection path, and identify the failures that affect decisions.
Implement
Fix tracking, consent, and reporting around an agreed measurement plan.
Manage
Monitor data quality and evolve the setup as products, campaigns, and questions change.
Good work starts with trust.
“Braňo enjoys analytics, especially from a technical perspective. He handles technologies like GTM or SGTM with ease; to implement a new platform on a website, all he needs is a link to the documentation. As a bonus, he also handles project management, which is definitely not common among IT specialists.”
Pavel Šabatka
Freelance Web Analyst
Latest insights
Sep 8, 2026
Which Consent Signals Should You Use for Additional Consent Checks in GTM?
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Can You Track Google AI Mode in GA4? The Honest Answer Is Still No
Google AI Mode and AI Overviews stay inside Organic Search in GA4. Here is what the new AI Assistant channel and Search Console report actually show.
Aug 6, 2026
Why are impressions a bad metric?
Impressions and average position look important in Search Console, but they hide more than they show. Here's why I stopped trusting them, and what to track instead.
Send the useful details.
Tell me what is unreliable, missing, or hard to explain. I will reply within 24 hours with a useful next step.