Find technical tracking failures
Programming experience helps me spot implementation errors that disappear inside dashboards.
Independent web analytics specialist
Web analytics
that works.
Reliable tracking, useful reporting, and clear analysis for teams that need to make better decisions.
How I help
Technical depth. Business context.
Good analytics is not a perfect dashboard. It is evidence you can trust and a clear next decision.
Make decisions on reliable data
I validate collection, consent, and reporting before a metric becomes a business recommendation.
Move beyond standard GA4 reports
SQL, BigQuery, and custom reporting connect behavior to the commercial question behind it.
Selected work
One identity error changed the roadmap.
A subscription analytics case study about challenging the customer model before trusting lifetime value.
Lifecycle examined
- 01Behavior
- 02Acquisition
- 03Retention
- 04Customer value
Combined subscription case
One customer appeared as several.
Validating the identity model changed the lifetime-value conclusions and reordered work across acquisition, retention, and growth.
Read case studySelected client experience
Analytics work across software, retail, and media
About me
I connect the implementation to the decision.
I started coding at 15, then moved through frontend and Flutter development before web analytics became the point where technology and business context met.
Today I work across GA4, GTM, BigQuery, Looker Studio, and AI. The valuable part is knowing which data matters, where it can fail, and how to explain the answer clearly.
I am based in Brno, work independently, and study Computer Science and Information Studies to keep both the technical and human sides of information in view.
AIM framework
A clear route from audit to upkeep.
- 01
Audit
Map the current setup, test the collection path, and identify the failures that affect decisions.
- 02
Implement
Fix tracking, consent, and reporting around an agreed measurement plan.
- 03
Manage
Monitor data quality and evolve the setup as products, campaigns, and questions change.
References
Trusted for technical depth and communication.
Braňo enjoys analytics, especially from a technical perspective. He has no trouble mastering technologies such as GTM or SGTM.
Pavel Šabatka
Freelance Web Analyst
Even though web analytics was new for him, I saw very fast progress and a strong willingness to take on new challenges.
Matúš Elias
Digital Analyst | ONEPLAY
Writing
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Start a conversation
Bring me the analytics problem.
Tell me what is unreliable, missing, or hard to explain. I will reply within 24 hours with a useful next step.